INTRODUCTION TO SNAPCHAT AND TIKTOK 

Snapchat is a well-known multimedia instant messaging app that enables users to send and receive snaps, which are supposed to vanish after being viewed. TikTok is a social media platform exclusively for content sharing that includes short video creation, sharing, and discovery on any topic.

DESIRED AUDIENCES 

Snapchat advertising has proven to be highly profitable and, to be honest, a lot of fun because its focus is on targeting Gen Z as they are young and tend to focus on trendy products and services. The main features of Snapchat campaigns are Snaps, Stories, & Filters. Snaps can be defined as a picture or a video that you share with one or more of your friends. A Snapchat Story is a collection of Snaps from the previous 24 hours. Your Story is visible to all of your friends by default, and they can view the Snaps in your Story as many times as they want. Filters can add color effects, display venue information, display your Bitmoji, display what you’re doing, and more.

Tiktok campaigns focus mainly on Gen Z but Gen X and Gen Y are not much behind in the race. If your products are targeting those audiences, then TikTok is a great platform. The app is primarily used by young people to express themselves through singing, dancing, comedy, and lip-syncing, and it allows users to create and share videos with others. The key features for TikTok’s success majorly include Video uploading, video editing, filters & effects, and social sharing.

KEY TAKEAWAYS WITH SNAPCHAT AND TIKTOK

So, the conclusion is that Snapchat & TikTok both are great platforms to target the young generation. However, TikTok is a relatively new platform & still in process of maturing. The audience is also slightly younger than Snapchat. They both have their merits but depending on your target audience & product features you want to choose a platform to perform your marketing.