In this article, you’ll learn everything you need to know about Snapchat and TikTok ads:
Snapchat Ads
Snapchat, like other social media platforms, offers a variety of advertising options. Depending on your goals and budget, Snapchat advertising has different attachment types that include Brand Awareness and Video Views, Web Views and Conversions, Lead Generation, App Installs and Engagement, and Brand Engagement to increase your ROI effectively.
Types of Snapchat Ads:
1. Single image or video ads: These ads appear to be organic Snapchat content and are a great format for many objectives, from brand awareness to driving a specific action. Any photo, video, or GIF can be an ad.
2. Story ads: Story ads allow you to reach your target audience with a branded title in the Discover feed. Snapchatters can tap into your ad and see a collection of three to twenty snaps.
3. Filter ads: Filter ads are static image overlays that can be added to Snaps by users. Here we can go for Location, demographics & interest-based targeting.
4. AR Lens ads: Lens ads are similar to sponsored camera filters. You create them, and Snapchat users can use them in their content.
There are two kinds of Augmented Reality lens advertisements:
Face lenses: Use the front-facing camera to add or transform features to a user’s face.
World lenses: Add elements to the frame with the rear-facing camera.
5. Collection Ads: A Collection Ad normally consists of a cover image or a video, which is followed by four product photos. The product pictures are an element of the product collection that a business advertises on Facebook or Instagram, where they show up in users’ newsfeeds.
Relevancy Checked, Success Assured: Here, the most important thing is the relevancy of your ads. You may enhance user experience and reduce costs by making your ads more relevant. In essence, the platform enables cost savings and improved campaign targeting. For advertisers, Snapchat, and Snapchat users, it’s a win-win-win situation.
TikTok Ads
TikTok is the top trending social media platform. TikTok can be a breath of fresh air for people seeking new and amusing ways to connect with one another by creating their own content. TikTok advertisement helps you with Drive traffic, App Installs, Video Views, Lead generation, & Community interaction.
Furthermore, when advertising on TikTok, you have several ad formats to choose from, including:
1.Top View ads: This ad setting is the best and most noticeable. Your ad will appear as the first video when a user opens TikTok, similar to Top of Page for PPC, capturing their attention right away. TopView is ideal if your selected objective is increasing brand awareness.
2.Brand Takeover Ads: Brand Takeover ads are brief and to-the-point, consisting of a 3-second image or a 3-5-second video. These ads ensure that users do not see any other Brand Takeover ads on that day.
3.In-Feed Ads: Integrates content in a user’s For You Page to tell brand stories. Users can like, comment, share, follow, and shoot video content within the same TikTok sound with these ads
4.Branded Hashtag Challenge: The Branded Hashtag Challenge is a method of interacting with audiences by inviting content co-creation.
5.Branded Effects: Branded Effects allow brands to recognize their playful side by creating shareable brand-name stickers, filters, and effects for users to use in their own video content.
Take off with TikTok and Snapchat:
Snapchat ads are effective when targeting Generation Z or millennials. You can use powerful targeting features to target an untapped market of engaged users. Snapchat also favors retail brands, with ad formats that encourage customers to browse and purchase products.
TikTok advertising may feel very different from advertising on other social platforms. However, once you understand how to run TikTok ads, you may see impressive results for your business. Put directness and simplicity in the spotlight so you can easily communicate with the app’s diverse and fast-moving audience.
