In this era of digital marketing, voice search is on the rise. Who knew that even voice could be recognized by technology. Perhaps, voice recognition technology allows people to perform searches by speaking into the device. These devices include smartphones, computers and home assistant devices. We are now in an age where voice is easily recognizable for software to understand. Indeed, voice technology is changing the face of SEO. People interact differently with search queries when these’re posed vocally rather than textually. For a successful business, you can do SEO for voice optimized, this would mean a great increase in traffic. Apple’s Siri, Google’s Assistant, Microsoft’s Cortana and Amazon’s Alexa are all ways in which large brands are investing in voice technology. Voice search is getting popular than ever, and businesses need to change their current SEO strategy to include voice search. It is important to understand that voice queries tend to be conversational in nature and to employ natural language. Voice search mirrors how people speak a certain language. Their queries will be similar to real-life usage of a language and thus, keywords tend to be conversational and long-tail+. Long-tail+ indicates that for conversational queries, long-tail keywords need to be optimized. To put things simply, long-tail keywords are easier to speak than to type. This is useful for businesses which are working hard to improve their SEO. For example, if someone did a text search for “best juicer,” you wouldn’t be able to tell if they were trying to learn about juicers or make a purchase. However, a query like, “best affordable juicers for home,” is a lot more specific. Voice search is shaping the future of SEO.
Potential of Voice Search