What is Native advertising?
Native advertising is a type of online promotions that match the form and the function of the platform upon which it appears. This advertising does not look like banners ads or display ads. It manifests as a video, article or editorial. Native ads appear in social media feeds or as recommended content on a web page. Native ads get 53% more traction than display ads. These ads have shown 18% increase in purchase intent. Let’s see native ads examples –
In Feed Ads :
These ads will appear in the newsfeed of social networks (i.e. your Facebook or Twitter feed)
Search & Promoted Listings :
These listings will appear at the top or in the side bar of Google search results.
Content Recommendations :
These ads will appear in the form of recommended articles. Below are such articles:
Native advertising on Taboola and Outbrain :
We perform native advertising on very popular platforms like Taboola and Outbrain. Companies can benefit from these ads by reaching out to audiences when they are reading current articles and news or are discovering something new.
In Native advertising, following are the major tasks that we perform for our agency’s clients –
We use Adbeat tool to get the insights of our client’s competitors. We look for their top performing ads, spent, ad copy, offers, what locations they are targeting, landing pages they are promoting etc. We use these insights to build the strategy for our agency clients.
We first look for the compatible native platform as per our client’s requirements, which integrate easily with hardware & software solutions. There are 3 options to choose from; Social, Search & Open web.
We see what the placements for our ads are. We investigate the quality of these webpages and relevancy with our client’s business.
Native ads will appear in different format depending upon the platform we have chosen. For example – Instagram offers landscape or portrait photos, 60-second videos, carousel photos or videos series, and Instagram Stories ads.
We target both prospecting and retargeting audiences. So, we see what platform is offering to target audiences. For example, Facebook offers audience targeting based on categories such as location, device, age, gender, and interest.
Titles and Thumbnails are the most important piece of our ads. We provide best possible titles and thumbnails to our ads. For this to happen, we choose images which can improve the CTR of the launched ads.
Once all the things have been gathered together, we implement the campaign in Taboola or Outbrain and launch the ads.
After launching the native ad, it looks like below example –
