Search Engine Optimization (SEO) Support Services for Agencies

Search Engine Optimization SEO or also known as Natural Search Result Optimization is the combination of the onpage & offpage strategies to improve the rank of a website in the top search results.

WHAT IS THE ONPAGE SEO ?

Onpage includes the technical changes that are made on the website to make it search engine friendly & search engine optimized so that search engine can index the page easily. This requires programming changes & content optimization i.e. keyword research, meta tags, title tags, image tags, description, keywords, content optimization, & keyword density etc.

WHAT IS OFF PAGE SEO ?

When search engines index and rank a page, they account for the popularity of the page. The “Quality” links pointing to a web page gives an idea about the popularity of the page. The more links pointing to the page we have, the more relevant content & popularity the page has. A clearly defined quality link building strategy is required to improve the ranking in natural search results.

Search Engine Optimization for Google

We manage SEO campaigns of the end clients of our agency’s clients. We augment our staff under search engine optimization agencies. Generally, there are two parts of the campaign management: 1) Execution and 2) Analysis and Optimization. Our Search Engine Optimization Experts are well versed in Google algorithmic changes & are constantly acquiring knowledge and keeping-up with ever changing Google Search algorithm. We perform the following major tasks for our agency clients in SEO for Google Search Engine –

Onpage – Website Audit & recommendations:

Below is the example of a typical website audit performed: URL – http://modernhomesofvancouver.com Page Objects Test Error: Your page has more than 20 http requests, which can slow down page loading. Severity Low/Medium/High: High Recommendation: In order to resolve this test, you can try reducing http requests through various methods such as using text instead of images, using css sprites, using data URIs instead of images, or combining several external files together into one. G2C Comments: Tech Team’s responsibility – we will need web developer’s help Site Loading Speed Test Error: Your website loading time is around 12.78 seconds and is over the average loading speed which is 5 seconds. Severity Low/Medium/High: High Recommendation: In order to resolve this problem, you are advised to:

• Minimize HTTP requests

• Use Gzip compression

• Use HTTP caching

• Move all CSS style rules into a single, external and minified CSS file

• Minify all JS files and, if possible, try combining them into a single external JS file

• Include external CSS files before external JS files

• Place your JS scripts at the bottom of your page

• Optimize images

• Reduce redirects

• Reduce the number of plug-ins

G2C Comments: Tech Team’s responsibility – we will need web developer’s help Inline CSS Test Error: Your webpage is using inline CSS styles! Severity Low/Medium/High: Medium Recommendation: It is a good practice to move all the inline CSS rules into an external file in order to make your page “lighter” in weight and decrease the code to text ratio. This can be achieved in following manner : • check the HTML code of your page and identify all style attributes • for each style attribute found you must properly move all declarations in the external CSS file and remove the style attribute G2C Comments: Tech Team’s responsibility – we will need web developer’s help JavaScript Minification Test Error: Some of your website’s JavaScript files are not minified! Severity Low/Medium/High: Medium Recommendation: In order to pass this test, you must minify all of your external JavaScript files. For this task, you can use an online JS minifier like JSCompress, Closure Compiler or JSMin. G2C Comments: Tech Team’s responsibility – we will need web developer’s help Social Media Test Error: Your website is not connected with social media using the API’s provided by Facebook, Instagram, Twitter, Pinterest, or using addthis.com Severity Low/Medium/High: Medium Recommendation: In order to pass this test, you must connect your website with at least one major social network. To do that, you must insert into your page some social networks plugins: Facebook Like Button, Facebook Share Button, Facebook Comments, Twitter Button, Instagram Button, Pinterest Button or AddThis Widget. G2C Comments: Tech Team’s responsibility – we will need web developer’s help Structured Data Test Error: Your webpage doesn’t take the advantages of HTML Microdata specifications in order to markup structured data. View Google’s guide for getting started with microdata. Severity Low/Medium/High: Medium Recommendation: HTML5 Microdata is an easy way to add semantic markup to your web pages. Search engines rely on this markup to improve the display of search results, making it easier for people to find the right web pages. Here is a simple example of how to use HTML5 microdata in your contact web page:
<div =”http://schema.org/Person”> <span =”name”>Joe Doe</span> <span =”company”>The Example Company</span> <span =”tel”>604-555-1234</span> <a =”email” href=”mailto:joe.doe@example.com”>joe.doe@example.com</a> </div>
G2C Comments: Tech Team’s responsibility – we will need web developer’s help. Meta Title Test Error: No Error Severity Low/Medium/High: High Recommendation: The meta title of your page has a length of 33 characters. Most search engines will truncate meta titles to 70 characters. Meta Description Test Error: No Error Severity Low/Medium/High: High Recommendation: The meta description of your page has a length of 273 characters. Most search engines will truncate meta description to 160 characters. Keywords Usage Test Error: No Error Severity Low/Medium/High: High Recommendation: Congratulations! You are using your keywords in your meta-tags, which help search engines to properly identify the topic of your page. Heading Tags Test Error: No Error Severity Low/Medium/High: High Recommendation: Congratulations! Your webpage contains headings tags. Robots.txt Test Error: No Error Severity Low/Medium/High: High Recommendation: Congratulations! Your site uses a “robots.txt”. Sitemap Test Error: No Error Severity Low/Medium/High: High Recommendation: Congratulations! Your website has a sitemap. Image Alt Test Error: No Error Severity Low/Medium/High: High Recommendation: All of your webpage’s “img” tags have the required “alt” attribute. Deprecated HTML Tags Test Error: No Error Severity Low/Medium/High: Medium Recommendation: Congratulations! Your page does not use HTML deprecated tags. Google Analytics Test Error: No Error Severity Low/Medium/High: Medium Recommendation: Congratulations! Your webpage is using Google Analytics. Favicon Test Error: No Error Severity Low/Medium/High: Medium Recommendation: Congratulations! Your website appears to have a favicon. JS Error Test Error: No Error Severity Low/Medium/High: Medium Recommendation: Congratulations! There are no severe JavaScript errors on your webpage. HTML Page Size Test Error: No Error Severity Low/Medium/High: Low Recommendation: Congratulations! The size of your webpage’s HTML is 20.21 Kb and is under the average webpage’s HTML size of 33 Kb. HTML Compression/GZIP Test Error: No Error Severity Low/Medium/High: Low Recommendation: Congratulations! Your webpage is successfully compressed using gzip compression on your code. Your HTML is compressed from 87.08 Kb to 20.21 Kb (77% size savings). Page Cache Test (Server Side Caching) Error: No Error Severity Low/Medium/High: Low Recommendation: Congratulations, you have a caching mechanism on your website. Caching helps speed page loading times as well as reduces server load. Image Caching Test Error: No Error Severity Low/Medium/High: Low Recommendation: Congratulations! Your website is using cache headers for your images and the browsers will display these images from the cache. JavaScript Caching Test Error: No Error Severity Low/Medium/High: Low Recommendation: Congratulations! Your website is using cache headers for all JavaScript resources. CSS Caching Test Error: No Error Severity Low/Medium/High: Low Recommendation: Congratulations! Your website is using cache headers for all CSS resources. CSS Minification Test Error: No Error Severity Low/Medium/High: Low Recommendation: Congratulations! Your webpage’s CSS resources are minified. URL Canonicalization Test Error: No Error Severity Low/Medium/High: Medium Recommendation: https://modernhomesofvancouver.com and https://www.modernhomesofvancouver.com resolve to the same URL. HTTPS Test Error: No Error Severity Low/Medium/High: High Recommendation: Your website is successfully using HTTPS, a secure communication protocol over the Internet. Server Signature Test Error: No Error Severity Low/Medium/High: Low Recommendation: Congratulations, your server signature is off. Plaintext Emails Test Error: No Error Severity Low/Medium/High: Low Recommendation: Congratulations! Your webpage does not include email addresses in plaintext. Media Query Responsive Test Error: No Error Severity Low/Medium/High: Low Recommendation: Congratulations, your website uses media query technique, which is the base for responsive design functionalities. Noindex Tag Test Error: No Error Severity Low/Medium/High: Medium Recommendation: Your webpage does not use the noindex meta tag. This means that your webpage will be read and indexed by search engines. Canonical Tag Test Error: No Error Severity Low/Medium/High: Medium Recommendation: Your webpage is using the canonical link tag. This tag specifies that the URL: https://modernhomesofvancouver.com is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site’s URL structure. Nofollow Tag Test Error: No Error Severity Low/Medium/High: Medium Recommendation: Your webpage does not use the nofollow meta tag. This means that search engines will crawl all links from your webpage. Disallow Directive Test Error: No Error Severity Low/Medium/High: Medium Recommendation: Your robots.txt file disallows the search engines access to some parts of your website. You are advised to check carefully if the access to these resources or pages must be blocked. Doctype Test Error: No Error Severity Low/Medium/High: Low Recommendation: Congratulations! Your website has a doctype declaration. Nested Tables Test Error: No Error Severity Low/Medium/High: Low Recommendation: Congratulations, your page does not use nested tables. This speeds up page loading time and optimizes the user experience. Mobile Snapshot Test Error: No Error Severity Low/Medium/High: Low Recommendation: Ok G2C Comments: mobile snapshot

Offpage – Link building best practices:

There are multiple ways to achieve the links, Two of them are:
  1. Competitor’s Backlinks Review
  2. Broken Link Building

1. Competitor’s Backlink Review & Link Building: 

For competitor’s back link, following process is perfected & is efficiently used to support our agency’s clients.
  • We will create back-link database after reviewing your competitor’s back link profile (& other relevant websites)
  • Prioritize the Link Building Opportunities (LBOs) & get your approval 
  • Build the links but if the website requires us to reach out to them then we search for their contact details (i.e. email, owners name) 
  • Customize an email & email to publishers – we will need you to provide your company email ID & BuzzStream account
  • Perform 3 iterations of the followup emails
  • Negotiate with the publisher (incase if there is a fee to build the link) to reduce the price of the link.
  • If a blog owner requires an article to build the link then the content will be your responsibility
  • Monitor the live links
Similarly, we perform the broken Link building for our agency’s clients & the process we have is:

2. Broken Link Building

There are two types of broken link building I) Broken links on 3rd party website due to client’s website changes:
  • To perform this, we use Ahref tool. You need to provide the paid subscription of this tool.
  • We put the Client Company URL and go to the broken link tab.
  • We extract all the links. The extraction has URLs with 404 error and their DA.
  • We may get the long list. Therefore, we sort the list by DA and start analyzing each URL.
  • We remove all the links that have irrelevant content like Chinese language content, adult content etc.
  • We keep the links which has relevant content to client’s domain, and it has high Domain Authority.
  • Then, we perform the site analysis and find out which broken link can be replaced with the new website page, adding the potential new URLs in the Excel.
  • Now, we have a good list of broken link opportunities and we are ready to start outreach.
  • We customize an email to publishers – we need require end client’s company email ID & BuzzStream account.
  • We perform the outreach to get a live link from the broken link
  • We perform 3 iterations of the follow-up emails.
II) The Broken Links which were never pointed to Client’s Website:   
  • Perform Keyword research to get exhaustive list of keywords from Google
  • We use the Keyword list to find websites which has client’s brand mentioned
  • Then, we list out all the links and check for broken links.
  • We keep the links which has content relevant to client’s domain and it has high Domain Authority.
  • Now, we have a good list of broken link opportunities and we are ready to start the outreach.
  • We customize an email to publishers – we need require end client’s company email ID & BuzzStream account.
  • We perform the outreach to get a live link from the broken link
  • We perform 3 iterations of the follow-up emails.
– Similarly, we can perform the phrase search and get the resource pages.

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