Everyone loves to hear a good story. The art of listening to stories has been deep-rooted and instilled in us since our childhood. Stories are momentary slideshows made of pics and videos shot by users. It is absolutely right that Stories are the future of social media. Stories suit our lifestyle and our sharing habits – and the stats are showing that it is a format that’s here to stay. This evolution of social media in the past decade is incredibly influencing the lives of people. Instagram’s IGTV is new to the social media scene. It’s a vertical video application where users can watch long-form video from popular Instagram creators. The best thing about stories is they positioned at the top of the mobile app. It’s the very first thing that people see when logging on, which offers a valuable opportunity for companies. Photography, design and video production skills can improve the storytelling process. These can also bring multiple teams together with the goal of creating more appealing content. Small businesses can use images and videos in stories to get more content in front of the right people. Marketers use storytelling to create brand awareness, to nurture their audiences, and to drive customers towards a purchase.