G2CPartners LOGO 120x147
  • Home
  • About
  • Services
  • Team
  • Works
  • Clients
  • News
  • Contact
October 5, 2020

Digital Marketing Strategies During COVID – 19

Digital Marketing Strategies During COVID – 19
October 5, 2020

It’s an obvious fact that the COVID-19 pandemic has radically changed our lifestyle. The equivalent is valid for the businesses also. In spite of the fact that things appear to be unsure at this moment and are hard to foresee, it is important to know what are the Digital marketing trends during COVID – 19 to make the adjustments in advertising strategies that will address our clients’ needs.

Here are some Digital Marketing Strategies to follow in COVID-19 Crisis –

ONLINE PRESENCE

Discover how you could start and build your online presence. Make sure your customers can find you. Business websites should be properly optimized like minimum site loading speed, use of required keywords in the content, etc. 

Also create landing pages that can improve the sales, like highlight the offer, properly place the CTA, clearly mention what action you want users to take while landing on the page.

LISTING ON GOOGLE MY BUSSINESS

You need to ensure you get your business listed on Google. Since the beginning of this pandemic, organizations have found face-to-face store visits dropped by 90%. So to keep your sales going, list your business on GMB and update business hours, address, any posts, or photos as well as customer reviews. Provide as much information you can provide to your customers.

Google is adding more ways for businesses to highlight how they’re catering to changing customer needs and behaviors as a result of COVID-19, with new options for listings on your Google My Business profile related to pick-up options, updated service offerings, and more.

OMNICHANNEL MARKETING

Online marketing is almost more prominent now than ever. Being active on Social media platforms like Facebook, Snapchat, LinkedIn, etc provides an opportunity to be in touch with your customers and quickly resolve their queries. Being dynamic on these channels builds a level of trust among your customers. Also, these channels help businesses to build their brand online and reach potential customers.

Similarly, Google Trends will also help to find major trends. The Trending Searches page demonstrates what subjects are moving at this moment, the top and rising topics or terms which can be useful to get the idea of how individuals around the globe are searching. This information can be used to plan the strategies for the PPC campaigns in COVID -19.

REMARKETING

When you are trying to get new customers it is important to nurture the business’s existing customers. Serve ads with offers solely focused on existing customers. Bring them back using display marketing ads. You’re probably going to see more
conversions on those return visits.


Previous articleImprove CTR By Using Ad ExtensionsIMPROVE CTR BY USING AD EXTENSIONSNext article Snapchat Marketing BenefitsSnapchat Marketing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

About The Blog

People love our blogs as we always introduce what best is currently working in digital marketing and what next is about to come? We cover every segment of it like PPC, Social Media, Native advertising, Search engine optimization.

Recent Posts

Types of Snapchat & TikTok AdsJune 29, 2022
Basics of Snapchat & TikTok CampaignsJune 29, 2022
Facebook Ads Types Of AudiencesJune 27, 2022

Categories

  • Digital Marketing
  • PPC
  • SEO
  • SOCIAL
  • Uncategorized

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Tags

Ad Extensions Branding with digital marketing Call Extensions Callout Extensions Content Marketing Strategy Creative Content Marketing digital marketing Facebook campaign Google PPC Improve Website Rankings Lead Form Extensions Location Extensions Mobile Optimization Optimize Website for Speed PPC Advertising PPC automation SEO Sitelink Extensions Snapchat ad campaign Social media ad campaigns Structured Snippet Extension Use Schema Markup Voice search optimization
G2CPartners, LLC Copyright 2006-2021
Cleantalk Pixel