The Client:
- Mass Media Digital Marketing Agency based out of Toronto Canada
- The agency provides services to some of the major real estate clients from Toronto vicinity for luxury properties
The Objective:
- Objective was to utilize $15,000 per month Google PPC budget to find buyers for the luxury properties in 3 major locations of Toronto suburbs
Approach & Execution:
- Reviewed luxury property client’s website & business to better understand the target audience & geography; researched competitors & their digital marketing strategy
- Executed Keyword research & focused on niche keywords which a consumer will search the luxury properties with; & focused on geo-targeted keywords
- Identified Audiences i.e. demographic and psychographic profile, high income & past interest of luxury goods
- Created GEO specific campaigns since the budget needed to be controlled at location level; created brand & generic keywords ad groups for each sub-location area. Avoided very generic Keywords; focused only on location+luxury real estate related keywords
- Utilized existing customer email list to find look-a-like audience & also produced custom audiences. Created ad copies which were luxury estate specific. Used Site Extensions and Dynamic Keyword Insertion
- To learn more, how we approach and execute the PPC campaigns – Click Here -> PPC Services
Results:
- Within a week – end client started getting leads. When we started the cost per lead was at $55/Lead that further went down to $23/Lead after audience & Keyword/bid optimization
- Also, recommended Bing PPC and Paid social media campaigns for Facebook, Instagram, & LinkedIn
Client Appreciation & Testimonial:
“Great communication and processes – they were able to proactively take care most of the research, execution, & optimization. Nice to have them as our partner. Am using them for other work for sure.. “– Lindsay Smith, CEO Mass Media Digital Marketing Agency