The Client:
- Leapfrog – A major Digital Marketing Agency based out of Chicago, IL, USA
- The end – A fortune-500 affiliate – reseller of cable services i.e. Cable TV, High Speed Internet, & Phone services
The Objective:
- Produce marketing strategies based on segmentation analysis.
Approach & Execution:
- Gathered multi millions rows of customer address data who is performing a service availability check on affiliate website. Initial data analysis was aimed at data completeness and cleanliness. The 3rd party data to add demographic information was further appended
- Segmentation was done using CART (Classification And Regression Trees)
- Eight segments were created with specific age group, income range, & Education level
- The segments then further mapped to zip codes
- The creative team was advised to produce segment specific landing pages e.g. students & recent college graduates were presented with creative which were appealing to them
- Marketing team further produced promotions as per the segments & worked with the creative team to design the graphics.
- To learn more, how we approach and execute the Reporting & Data Analysis Services – Click Here -> Data Analysis
Results:
With the segmentation marketing – client was able to increase the conversion rate by 200% – thereby onsite team was able to focus on generating millions of dollars in new revenueClient Appreciation & Testimonial:
“Thank you, Manish, and all those at G2C Partners. Your work is exceptional, and your professionalism is a pleasant bonus. I recommend anyone reading this review to have no hesitations in awarding this team of marketers and internet savvy soldiers your project. I must say again, thank you! ”– Steve H. – Marketing Head at Leapfrog
