Leapfrog – A major Digital Marketing Agency based out of Chicago, IL, USA
The end – A fortune-500 affiliate – reseller of cable services i.e. Cable TV, High Speed Internet, & Phone services
The Objective:
Produce marketing strategies based on segmentation analysis.
Approach & Execution:
Gathered multi millions rows of customer address data who is performing a service availability check on affiliate website. Initial data analysis was aimed at data completeness and cleanliness. The 3rd party data to add demographic information was further appended
Segmentation was done using CART (Classification And Regression Trees)
Eight segments were created with specific age group, income range, & Education level
The segments then further mapped to zip codes
The creative team was advised to produce segment specific landing pages e.g. students & recent college graduates were presented with creative which were appealing to them
Marketing team further produced promotions as per the segments & worked with the creative team to design the graphics.
To learn more, how we approach and execute the Reporting & Data Analysis Services – Click Here -> Data Analysis
Results:
With the segmentation marketing – client was able to increase the conversion rate by 200% – thereby onsite team was able to focus on generating millions of dollars in new revenue
Client Appreciation & Testimonial:
“Thank you, Manish, and all those at G2C Partners. Your work is exceptional, and your professionalism is a pleasant bonus. I recommend anyone reading this review to have no hesitations in awarding this team of marketers and internet savvy soldiers your project. I must say again, thank you! ”